It is important that the way the company perceives itself is the same as shown in every single advertising material. It must draw a picture of the company or its product at first glance and at the same time the recipient must be confirmed that the advertising material is relevant in order to lead to knowledge of, interest in and sales of companys products or services.
The main focus will be profiling the product or service and at the same time making sure that every design solution correspons with the existing corporate identiy to ensure consistency and recognition with the company's already excisting advertising material.
The design solutions can be a corporate identiy made 'from scratch' containing all types of advertising material the company may need. The design solution can also be a 'brush up' or 'completion' of an already existing corporate identiy to ensure a recognizable and powerfull graphic line.
The way the words are presented is a significant part of a corporate identity. It is extremely important that design and text complement each other, so the recipient understands the message.
When writing campaigns, newsletters, websites etc. focus is on your business' message to the taget audience. Accuracy and relevance are significant as being percise in wording an leaving out exaggeration and redundant words.
Communication must be informative and written in a terminology using vocabulary that captivates the recipient, just like the design itself has to be adapted to the target audience. The more catchy the communication is, the longer it keeps the recipient focus on your advertisment.
A short video on YouTube is a catchy an relevant way to present the company or its products but the ctiterias to be one of the most shown videos also requires likes, sharings, comments and the recipient watching the video to its end. AdMaid puts a strong effort into making the video relevant to the target group and to ensure recognition with the company's already excisting advertising material. The videos are short and targeted websites and SoMe with focus on the company or its products.